 Ad Spenders 09 A new study done by inzearch.fox reveals that most of the big companies in argentina do not implement the appropriate strategies to increase their popularity on the internet. This comes out from the comparative assessment 2007/2009 of the “Top 100 Advertisers in Argentina” that shows that the Argentinean market for Search engine Marketing still has a lot to grow. Buenos Aires, November 2009, Inzearch.Fox, www.inzearch.com, the search engine marketing division of .Fox Networks, the online business unit of Fox International Channels, presents the results of the analysis (2009 vs. 2007) on the behavior of 100 big companies in Argentina in reference to online marketing strategy. One of the backbones of the study was to check if there had been any changes during the last two years on the right usage of the Internet, from its websites efficiency to the usage of strategies to improve its visibility on search engines; level of optimization (catchy and descriptive headlines) and popularity in general (links received from other sites). Download the complete study here
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