 Bloody Mary CampaignThe Strategy - Uncapitalize “sponsored” and move the whole word onto the next line. - Market: Argentina, Australia, Spain, UK, USA - Keyword and text ad development, constant optimization to obtain the best quality of contacts while minimizing the cost. For this, two conversion codes were used: one for contacts (potential clients code) and another for users booking their reservations online through the site (sales code). Over 650 transactions were obtained (consisting of Information requests and reservation forms) in a three month period, with a conversion rate of 8.50% (no need for information to be CAPS)
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